People are often the weakest link in safety. To overcome the problem of employees not following rules, we tend to educate and nag at them; follow by consequence management. This approach is useful only in certain situations. What you likely get are temporary compliance or even passive aggressiveness. To effectively change attitude, there have to be less pushing and more pulling. You cannot directly change people, but you can create conditions that make it easier and appealing for people to change. This talk will cover the three factors that drive unsafe behaviours and share two practical techniques to enable change.