It is widely recognised that workers in the building and construction industry may be at risk of drinking to excessive levels.
The Count Me In initiative seeks to make an impact beyond traditional AOD (alcohol and other drug) policies by placing a focus on the social norms and beliefs linked to drinking to excessive levels in the construction industry. Factors and insights such as acceptance and a sense of unity by co-workers, drinking in shouts, the role of senior managers and drinking as a reward for working hard are all targets for intervention by this initiative.
Using a co-design approach, Count Me In as a culture change project uses senior managers as role models and the insights of middle-aged male construction workers to implement workplace campaigns and education programs in order to improve construction worker health and wellbeing.
This presentation will outline the co-design strategies and alcohol change framework used to positively impact on risky drinking, perceptions, attitudes and behaviours of construction workers and the environments in which they drink.