HSE has traditionally had a stereotypic view of being compliance-driven. More and more we hear about changing behaviour to promote positive approaches to working safely. What if we could identify an alternative way of using language and activities to create a whole-of-workplace approach where HSE is seamlessly integrated with business operation? We call this a ‘vibrant site’. Vibrant sites is a framework that integrates HSE with diversity, talent, high performance and financial sustainability. Integrating safety culture into the day-to-day is a complex change initiative, transforming attitudes and behaviour. We will explore how a new rollout is driving uptake and engagement.